The foundation
Experience informs the platform. It is not the subject of it.
Duncan Macmillan’s involvement in the property industry began in 1979. His career has included senior positions within multi-branch organisations and almost 30 years running his own property business.
That experience has provided a practical understanding of the questions, uncertainties and compromises involved in buying, renting, selling and letting property. It supplies the foundation for SavvyMove, but the platform is built around the customer—not the founder.
Why SavvyMove exists
More information does not always create greater clarity.
People searching for a home are surrounded by listings, photographs, market commentary and property data. Yet information concerning location, risk, tenure, condition, affordability and market context is often fragmented or difficult to relate to the decision being made.
SavvyMove was created to organise that journey more naturally. It begins with a conversation, develops a clearer understanding of what matters to the individual and helps bring relevant evidence into view as the decision becomes more serious.
“Confidence in making the right decisions is paramount when buying or renting a property. SavvyMove exists to help people approach those decisions with greater clarity.”Duncan Macmillan · Founder
Property and technology
A natural relationship, made more useful by conversation.
Property produces substantial amounts of information. Artificial intelligence creates an opportunity to connect that information with the different priorities, concerns and circumstances of each customer.
The objective is not to make important decisions on the customer’s behalf. It is to make relevant information easier to find, understand and question—and to show clearly where an agent, surveyor, conveyancer, mortgage adviser or another qualified professional should become involved.
The purpose
Confidence before commitment.
SavvyMove is designed to help customers distinguish what has been advertised, what an external source records, what has been estimated, what remains uncertain and what deserves further investigation.
Nearly five decades of property experience may explain where the idea came from. The reason for building it is simpler: people should be able to enter important property conversations better informed and more confident about what to do next.
